Inside the finished strategy doc you’ll see an actionable content plan containing:

Content-type (hub or spoke)
Topic grouping
Difficulty score, search volume + CPC
Page title suggestions
Once we’ve created your strategy and assembled your audit (month one), the Loganix team will take care of monthly content production + link building to get your content ranking.

While you're always more than welcome to speak to our team, these lightweight, super affordable SEO packages are not full-service, managed solutions. Effectively, that means you get what you see: content that ranks, needle-moving links, and a transparent, easy to understand, monthly report.

The team at Loganix uses a robust process to do keyword research and then comb through the data to select terms that lend themselves to informational content.

You give us the topics you want to rank for and then we’ll find the content you should create to target them.

The finished hub & spoke content strategy contains:

1) Content-Type + Topic
This explains the hierarchy of content and what topic it maps to. This is useful for internal linking when your content is live. As a minimum, you should link between all content (hub + spokes) within a topic to help build relevance.

2) Keyword Data
These are the main (informational) keywords that are being targeted in the content, along with metrics pulled from Ahrefs.

3) Links
This is a (very) rough measure of many backlinks a keyword/article needs to rank, via Ahrefs. This is just a rough guide to give you a top-level view of how competitive a keyword is in terms of links.

4) Page Title Suggestions
This is a suggested page title you can consider using. It’s only a suggestion designed to save you time, so feel free to change.

Once we’ve completed your strategy doc, we will start writing content, publishing it to your blog (if you want), and building guest post links to your hubs.

Once your hub & spoke content strategy is complete, don’t worry about having to create content, because the Loganix team will handle that for you.

This strategy document is backed by SEO data and research. It is designed to help you (or your clients):

Rank for informational keywords.
Create relevant content.
Build topical relevance around meaningful keywords.
Save time by letting Loganix do the heavy lifting for you.
Finally, we'll prepare an audit of your website, which will identify any looming issues that might stand in the way of progress. You can tackle these on your own, or speak to our team about doing an SEO install for you.

The hub and spoke framework is a simple way of organizing your content by grouping articles by topic and then internal linking between them. Think of them as interlinked collections of content about a similar topic.

Typically a hub page is a high-level guide about a topic and the spokes are subpages covering other parts of the main topic. Internal links then connect each topic hub to its related spokes.

You might have also heard them referred to as content hubs, silos, pillar posts, and clusters. Whatever you call it, the end goal is the same: to create a logical structure so that Google and users can find your content.

We will build guest post links. These are in-article links, in topically relevant, well-written content. Here's an example: https://budgetandthebees.com/tips-for-saving-on-home-repairs-and-maintenance

Yes, here are three examples from our writers:
https://docs.google.com/document/d/1o8MnqqnhjM5ZjnU35Qz1FAbAwlJmNeDn9HPfGV88t_M/edit?usp=sharing
https://docs.google.com/document/d/1BRDIR7qOuNX81467CnhnK44B6fW1Pe-DTxiwVY_1HIc/edit?usp=sharing
https://docs.google.com/document/d/1fP553KLp_Z6mmPzKeNcUYijM8sS9ggjndx6g7DQD-xs/edit?usp=sharing

We've written about 100s of different topics. You name it, in 10 years we've done it. Content quality is important to us, but equally important is keeping editing to a minimum, and maintaining campaign momentum.

We focus on the blog pages (spokes) only, however it’s common that our clients will use our service to improve hubs. Hubs are typically very thorough pieces of content, however, we generally let the SERP dictate how much content is required.

We’re very confident in the quality of our links, and so for the sake of expedient results we’ve decided to pick the best links for your campaign. Here is a middle of the road link, typical of the link building we do for these packages. Sample: https://budgetandthebees.com/tips-for-saving-on-home-repairs-and-maintenance

For the sake of expediency and rankings, we will write and publish your content. Once published, you are more than welcome to edit.

Our reporting is two parts: the audit and the content strategy. Here is a (https://docs.google.com/spreadsheets/d/1AeS1qlLyQjfdFz_0XdItka0qdCfJs_W9iva8Z5tM-Qg/edit?usp=sharing) of the mini-audit. Here is a (https://docs.google.com/spreadsheets/d/1jbr8Sfa8JbW9up58lD2Ap5fHbJeJvkJj4lO_hZ9puEY/edit?usp=sharing) of the content strategy. What you won’t see here are tabs which would include live content written and links built.

We will write typically around 1,000 words. The goal is to do better than anything already existing in the SERP you want to rank in. If it occurs that we need to write more to be competitive, we’ll reach out and we’ll come up with a solution.

Yes. By default, however, we will choose whichever target URL best supports your campaign aims. As those aims change, so will the target.

Our audit, as well this content strategy is typically less suited for larger sites, and e-commerce. If you require a content strategy for your larger site, please speak to support for a custom quote.

In month one we create the foundation for everything that comes next. The audit shines a light on any issues that might stand in the way of content and link building gains. The content strategy draws a roadmap for topic choices, article titles, and where we will be focusing our link building.